Sometime in the late 2000s, a young software engineer who voluntarily ran social media propaganda for the Rashtriya Swayamsewak Sangh and the Bharatiya Janata Party got an opportunity to attend a BJP social media meet in Bangalore. Among the people who saw this young man speak there was the then Gujarat chief minister, Narendra Modi. “Why don’t you do something for me,” Modi said to him, encouraging him to promote Modi on social media. Around the same time, the Congress party was telling Shashi Tharoor to go easy on Twitter.
Today that young man is arguably one of India’s most important people, part of a select group of people informally used by the top echelons of the ruling party and the government to influence the online narrative. He’s regularly trying to make this or that trend
(This article first appeared in ThePrint on 15 March 2019.)
Phulpur/Jaunpur: There’s a lot that has changed in eastern Uttar Pradesh since 2014. Thanks to the Ardh Kumbh Mela, the government has laid out the best roads. On either side of these shiny new roads, stray cows chew away farmers’ fragile incomes. Smartphones are now ubiquitous. Yet, there’s one thing that has not changed: The popularity of Narendra Modi. Continue reading “In Uttar Pradesh, the third Modi wave is as strong as 2014 and 2017”→
Some years ago, I was a reporter in the founding team of a new news magazine. When the magazine launched, the marketing team sent journalists an email saying that we could gift four free subscriptions to anyone we liked, but could we please make sure the four recipients fell within the magazine’s TG? Continue reading “The Reader Is Not Interested In The Story”→
(First published in HuffPost India in April 2017.)
It’s that time of the year again when Pakistani mango nationalists start beating the war drums, raising their claims of mango superiority to decibel levels that cross the noise pollution mark.
The campaign has begun. It’s not even May yet. Lies, damned lies and statistics are being used to suggest Pakistani mangoes are better. Looking for foreign approval as always, Pakistanis are tom-tomming export figures that show Pakistan exports more mangoes than India, even though India produces a lot more of them. Continue reading “Why Pakistan Exports More Mangoes Than India”→
(This article has previously appeared in Scroll, Quartz India, The Express Tribune and Dawn in the summers of 2014 and 2015.)
I am telling nothing but the truth when I tell you that Indian mangoes are better than Pakistani mangoes. It infuriates me when Pakistanis don’t agree. That makes mangoes an India-Pakistan dispute just like Kashmir. Like a good Indian, I don’t think this needs a referendum. Of course our mangoes are better. How could anyone even think that isn’t the case? Continue reading “Why Indian mangoes are better than Pakistani ones”→
Home minister Rajnath Singh, himself a former president of the Bharatiya Janata Party, has this to say on the BJP’s resounding defeat in Bihar: “Victory and defeat are part of the democratic process. We had won elections in the past, we had lost elections in the past. We will not do justice to future if we decide future only on the basis of one elections.”