(This article first appeared in The Telegraph on 31 March 2019.)
Sometime in the late 2000s, a young software engineer who voluntarily ran social media propaganda for the Rashtriya Swayamsewak Sangh and the Bharatiya Janata Party got an opportunity to attend a BJP social media meet in Bangalore. Among the people who saw this young man speak there was the then Gujarat chief minister, Narendra Modi. “Why don’t you do something for me,” Modi said to him, encouraging him to promote Modi on social media. Around the same time, the Congress party was telling Shashi Tharoor to go easy on Twitter.
Today that young man is arguably one of India’s most important people, part of a select group of people informally used by the top echelons of the ruling party and the government to influence the online narrative. He’s regularly trying to make this or that trend
on Twitter, running WhatsApp groups and Facebook pages that reach millions of people. When he met Modi during the 2014 campaign, the PM-to-be told him, “Keep it up. We have to make mainstream media irrelevant.” Continue reading “Everything you wanted to know about social media in Indian politics and elections”