The Reader Is Not Interested In The Story

(First published in Scroll.in, 9 December 2014.)

Some years ago, I was a reporter in the founding team of a new news magazine. When the magazine launched, the marketing team sent journalists an email saying that we could gift four free subscriptions to anyone we liked, but could we please make sure the four recipients fell within the magazine’s TG? Continue reading “The Reader Is Not Interested In The Story”