The inside story of what Cambridge Analytica actually did in India

(First published in ThePrint, 27 March 2018.)

Alexander Nix and others of SCL Laboratories tried working in India on a project in 2011, but it collapsed in 2012 as Nix’s secret plan was accidentally outed. 

New Delhi: Cambridge Analytica, the controversial UK political consultancy, claims on its website that it worked on the Bihar assembly elections in 2010, and its clients won a landslide victory.

Formed in 2013, Cambridge Analytica’s parent firm is Strategic Communication Laboratories (SCL). It has worked in India through an Indian company called Strategic Communication Laboratories Private Limited. Company records show the firm has four directors: Alexander James Ashburner Nix, Alexander Waddington Oakes, Amrish Kumar Tyagi, and Avneesh Kumar Rai.

The first two are British citizens who were among the four co-founders of SCL in the UK in 2005. Amrish Tyagi is the son of Janata Dal (United) leader K.C. Tyagi. He also runs the firm Ovleno Business Intelligence, which now works with Cambridge Analytica in India.

But who is Avneesh Kumar Rai, the fourth director of SCL India? Continue reading “The inside story of what Cambridge Analytica actually did in India”

May We Ask Just One Question About Modi’s Permanent Campaign?

By Shivam Vij

Governing with political approval requires a continuing political campaign, wrote a pollster for US President Jimmy Carter in 1976. This gave birth to the theory of permanent campaign.

Reliance on political patronage and the party organization gave way to pollsters, campaign strategists, data and technology. By the time the Bill Clinton era arrived, this had given way to the idea of the permanent election. The administration behaved as though an election was always round the corner.

Narendra Modi’s 2014 election campaign was never over. He’s always campaigning, always pitching, as if an election is always round the corner. An election is indeed always round the corner in India, and every state election is seen as a referendum on Modi.  Continue reading “May We Ask Just One Question About Modi’s Permanent Campaign?”

Our political pandit-ji: A profile of Prashant Kishor

(First published in Mumbai Mirror, 6 March 2016.)

After an incident of desecration of the Guru Granth Sahib in Punjab last year, the Congress legislator for Khadoor Sahib in Taran Taran resigned. A by-poll was held. The Aam Aadmi Party, which has taken Punjab by storm, said it wouldn’t contest. The Congress party wasn’t sure if it should. What if it lost? Yet, not throwing a hat in the ring could be taken as a sign of weakness. Will Congress, won’t they, was a matter of political speculation in Punjab for many days. Continue reading “Our political pandit-ji: A profile of Prashant Kishor”

Why Red And Yellow Are Nitish-Lalu’s Colours This Bihar Election

(First published in HuffPost India, 20 October 2015.)

PATNA — The visuals of the Grand Alliance’s outdoor campaigning stand out not only for the lack of clutter, but also for their colours. The hoardings, the 300 raths traversing Bihar, the election stage–everything in the Grand Alliance’s election campaign in Bihar is blood red in colour. Some of the hoardings are yellow, and some of the early Nitish Kumar hoardings were in a bright multi-colour pattern that would have better suited a mobile phone advertisement. Continue reading “Why Red And Yellow Are Nitish-Lalu’s Colours This Bihar Election”

Amit Shah vs Prashant Kishor: Who will be wizard for forthcoming Bihar elections?

Firstpost, 20 July 2015

The forthcoming assembly election in Bihar is arguably the most important state election during Narendra Modi’s tenure as prime minister. Bihar’s result will have an impact on the Uttar Pradesh elections in 2017. If the BJP is unable to fly its flag in Patna and Lucknow, it will have frittered away the chance to reap long-term benefits from the Modi wave of 2014.

The election will also be a litmus test for Amit Shah whose reputation as an electoral wizard has been dented considerably by the gargantuan AAP victory in Delhi. With so much at stake, the man in the BJP crosshairs, however, is not even a member of the JD(U). Continue reading “Amit Shah vs Prashant Kishor: Who will be wizard for forthcoming Bihar elections?”