(This article first appeared in ThePrint on 5 June 2019.)
In a job interview, the hiring manager decided to put the candidate at ease with small talk. He asked the candidate, what’s your favourite fruit? Considering it is the season of mangoes, surely you like mangoes?
Instead of giving a simple answer, the candidate replied, “I do Vipassana”. The manager was flummoxed. What’s Vipassana got to do with any fruit?
The candidate went on to explain, “The mind constructs the flavour of the fruit. You can like or dislike any fruit you want. You can choose to like mango, you can choose to hate it.” Continue reading “Why BJP will rule India uninterrupted for the next 30 years, till 2049”
By Shivam Vij
(This article first appeared in ThePrint on 22 April 2019.)
Valsad (Gujarat): Valsad is famous for three Ms — mosquitoes, mangoes and Morarji Desai. Continue reading “Inside Valsad, the bellwether seat that always votes for party which goes on to rule India”
By Shivam Vij
(This article first appeared in ThePrint on 15 March 2019.)
Phulpur/Jaunpur: There’s a lot that has changed in eastern Uttar Pradesh since 2014. Thanks to the Ardh Kumbh Mela, the government has laid out the best roads. On either side of these shiny new roads, stray cows chew away farmers’ fragile incomes. Smartphones are now ubiquitous. Yet, there’s one thing that has not changed: The popularity of Narendra Modi. Continue reading “In Uttar Pradesh, the third Modi wave is as strong as 2014 and 2017”
By Shivam Vij
(This article first appeared in ThePrint on 25 December 2018.)
It seems like a long time ago when the AAP occupied the national political mindspace. Continue reading “Remember Arvind Kejriwal? Here’s how AAP lost the national plot”
(First published in ThePrint, 3 July 2018.)
Nobody asked Nitish Kumar to join hands with the BJP. He did so on his own, blaming it on corruption charges against his deputy CM, Tejashwi Yadav.
In truth it was a brazenly opportunist decision made with the calculation that the opposition had no prospect of dethroning Modi in 2019. “Nobody can defeat Modi in 2019,” Nitish Kumar had declared after switching sides. Continue reading “To defeat Modi, the opposition needs to woo Nitish Kumar back”
(First published in ThePrint, 27 March 2018.)
Alexander Nix and others of SCL Laboratories tried working in India on a project in 2011, but it collapsed in 2012 as Nix’s secret plan was accidentally outed.
New Delhi: Cambridge Analytica, the controversial UK political consultancy, claims on its website that it worked on the Bihar assembly elections in 2010, and its clients won a landslide victory.
Formed in 2013, Cambridge Analytica’s parent firm is Strategic Communication Laboratories (SCL). It has worked in India through an Indian company called Strategic Communication Laboratories Private Limited. Company records show the firm has four directors: Alexander James Ashburner Nix, Alexander Waddington Oakes, Amrish Kumar Tyagi, and Avneesh Kumar Rai.
The first two are British citizens who were among the four co-founders of SCL in the UK in 2005. Amrish Tyagi is the son of Janata Dal (United) leader K.C. Tyagi. He also runs the firm Ovleno Business Intelligence, which now works with Cambridge Analytica in India.
But who is Avneesh Kumar Rai, the fourth director of SCL India? Continue reading “The inside story of what Cambridge Analytica actually did in India”
[This article first appeared in ThePrint on 22 February 2018.]
One of the reasons for the defeat of the Atal Bihari Vajpayee-led NDA coalition in 2004 was the election slogan: “India Shining”. Instead, a better slogan would have been “India Rising”, as L.K. Advani later admitted.
There’s a fundamental problem in politicians trumpeting their success and saying “I did it”. Once the story is over, the audience moves on to something else. It looks for other, newer stories.
A successful election slogan doesn’t seek to end the story but keeps you hooked to it. When a movie ends, you don’t even wait to see the credits before you get up and leave. But a TV series ends with some suspense that makes you want to watch the next episode. That is also how successful politicians present their work. Continue reading “How Narendra Modi avoids the ‘India Shining’ trap”