(This article first appeared in The Telegraph on 31 March 2019.)
Sometime in the late 2000s, a young software engineer who voluntarily ran social media propaganda for the Rashtriya Swayamsewak Sangh and the Bharatiya Janata Party got an opportunity to attend a BJP social media meet in Bangalore. Among the people who saw this young man speak there was the then Gujarat chief minister, Narendra Modi. “Why don’t you do something for me,” Modi said to him, encouraging him to promote Modi on social media. Around the same time, the Congress party was telling Shashi Tharoor to go easy on Twitter.
Today that young man is arguably one of India’s most important people, part of a select group of people informally used by the top echelons of the ruling party and the government to influence the online narrative. He’s regularly trying to make this or that trend
on Twitter, running WhatsApp groups and Facebook pages that reach millions of people. When he met Modi during the 2014 campaign, the PM-to-be told him, “Keep it up. We have to make mainstream media irrelevant.” Continue reading “Everything you wanted to know about social media in Indian politics and elections”
(First published in Mumbai Mirror, 6 March 2016.)
After an incident of desecration of the Guru Granth Sahib in Punjab last year, the Congress legislator for Khadoor Sahib in Taran Taran resigned. A by-poll was held. The Aam Aadmi Party, which has taken Punjab by storm, said it wouldn’t contest. The Congress party wasn’t sure if it should. What if it lost? Yet, not throwing a hat in the ring could be taken as a sign of weakness. Will Congress, won’t they, was a matter of political speculation in Punjab for many days. Continue reading “Our political pandit-ji: A profile of Prashant Kishor”
(First published in HuffPost India, 20 October 2015.)
PATNA — The visuals of the Grand Alliance’s outdoor campaigning stand out not only for the lack of clutter, but also for their colours. The hoardings, the 300 raths traversing Bihar, the election stage–everything in the Grand Alliance’s election campaign in Bihar is blood red in colour. Some of the hoardings are yellow, and some of the early Nitish Kumar hoardings were in a bright multi-colour pattern that would have better suited a mobile phone advertisement. Continue reading “Why Red And Yellow Are Nitish-Lalu’s Colours This Bihar Election”
Firstpost, 20 July 2015
The forthcoming assembly election in Bihar is arguably the most important state election during Narendra Modi’s tenure as prime minister. Bihar’s result will have an impact on the Uttar Pradesh elections in 2017. If the BJP is unable to fly its flag in Patna and Lucknow, it will have frittered away the chance to reap long-term benefits from the Modi wave of 2014.
The election will also be a litmus test for Amit Shah whose reputation as an electoral wizard has been dented considerably by the gargantuan AAP victory in Delhi. With so much at stake, the man in the BJP crosshairs, however, is not even a member of the JD(U). Continue reading “Amit Shah vs Prashant Kishor: Who will be wizard for forthcoming Bihar elections?”