Category Archives: HuffPost India

May We Ask Just One Question About Modi’s Permanent Campaign?

By Shivam Vij

Governing with political approval requires a continuing political campaign, wrote a pollster for US President Jimmy Carter in 1976. This gave birth to the theory of permanent campaign.

Reliance on political patronage and the party organization gave way to pollsters, campaign strategists, data and technology. By the time the Bill Clinton era arrived, this had given way to the idea of the permanent election. The administration behaved as though an election was always round the corner.

Narendra Modi’s 2014 election campaign was never over. He’s always campaigning, always pitching, as if an election is always round the corner. An election is indeed always round the corner in India, and every state election is seen as a referendum on Modi.  Continue reading

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