The inside story of what Cambridge Analytica actually did in India

(First published in ThePrint, 27 March 2018.)

Alexander Nix and others of SCL Laboratories tried working in India on a project in 2011, but it collapsed in 2012 as Nix’s secret plan was accidentally outed. 

New Delhi: Cambridge Analytica, the controversial UK political consultancy, claims on its website that it worked on the Bihar assembly elections in 2010, and its clients won a landslide victory.

Formed in 2013, Cambridge Analytica’s parent firm is Strategic Communication Laboratories (SCL). It has worked in India through an Indian company called Strategic Communication Laboratories Private Limited. Company records show the firm has four directors: Alexander James Ashburner Nix, Alexander Waddington Oakes, Amrish Kumar Tyagi, and Avneesh Kumar Rai.

The first two are British citizens who were among the four co-founders of SCL in the UK in 2005. Amrish Tyagi is the son of Janata Dal (United) leader K.C. Tyagi. He also runs the firm Ovleno Business Intelligence, which now works with Cambridge Analytica in India.

But who is Avneesh Kumar Rai, the fourth director of SCL India? Continue reading “The inside story of what Cambridge Analytica actually did in India”